النجاح فى فى أى شىء يبدأ بتغيير طريقة التفكير و بالذات فى مجال المشروعات الصغيرة و ريادة الأعمال
الفيديو بيوضح 7 تغييرات ضرورية فى طريقة التفكير
Email click-through rate comes first when you measure your email campaign effectiveness, nevertheless for many marketers, it seems to be the most challenging attribute.
Your email click-through rate indicates how many of your audience find your email content useful to the extent that they click the links and calls to action in your email and continue the communication on your website or landing page.
To achieve that goal I’m listing below
Why email marketing to healthcare professionals? With the traditional medical rep model losing its impact, and economic changes eroding profits, pharmaceutical companies are looking for more cost-effective channels to communicate with, engage and serve their clients. This is where email marketing as a key digital marketing tool rises as an effective option. Although email has been around for more than 40 years, it still has the best ROI among other digital marketing tools. So as a pharma marketer it makes perfect sense to try to get the best out of this channel.
Marketing to HCPs (Healthcare professionals) has always been a challenge. They are among the busiest professionals, and they don’t care about stuff that is not very specific to their needs.
One of the marketing tools that still outperform others and can help you communicate with this difficult to reach audience is email marketing. Email marketing gives you full control. Since you own your lists, there is no risk of losing your audience due to Google SEO changes or Facebook algorithm changes.
But if your email marketing to HCPs is not getting the results you want, you may be committing one or more of these email marketing mistakes:
Hitting the publish button is probably one of the most satisfying moments for all bloggers and online marketers. You have paid your dues, you researched, gathered, edited and fine tuned your post. And finally, it’s time to spread your content to the world. Not so fast! Publishing your content is only the beginning of another more important phase; content promotion. Most successful digital marketers recommend spending as much time promoting content as writing it. And when it comes to content promotion, nothing beats social media where we spend more than a quarter of our online time. So how can you distribute your content using social media the right way? read my
Business blogging is becoming an essential pillar of the marketing mix. That’s why it should be well thought out, planned and executed. The haphazard effort won’t do it. Strategic, informative, customer focused articles are the starting point.
Nowadays, before any purchase decision, customers start with an online research for information. They are more likely to be drawn to informative, engaging advice on the subject of their search. When you give them that content on your website, they are more likely to contact you for more advice, a trial offer or a purchase. Continue reading “How business blogging can help your business”
As a marketer, you believe in the motto ” if you fail to plan, you plan to fail”. Yet when it comes to social media, you may focus on details and tactics and forget the big picture, the strategy. Well, it’s time to change that. From now on, you will start with a social media plan. Simply put, a successful social media plan highlights where you are now, where you want to be, the tools and tactics to get there, and how to measure your performance. To be effective, your social media plan should be focused and concise. A simple actionable plan is more effective than a big confusing one. With that in mind here are my
For each social media platform, set a mission statement, e.g. our Facebook page will show the social and human side of our company and enable daily engagement with our customers. This way, when you get in the thick of things you can check your mission statement and get back on track.
Blogging can be fun and fulfilling, but it also needs time and commitment.Unfortunately, many bloggers make certain blogging mistakes that can throw their blogging efforts in the air or at best slow their progress.
That said, here are 5 of the most common blogging mistakes
Business blogging is different from personal blogging. While a personal blogger can get away with more freedom and self-expression, you as a business blogger have to follow certain blogging best practices to get the best return on your blogging investment.
Some of these business blogging tips help your blog rank higher on search engines, i.e. they help with your search engine optimization (SEO), but this is not our main goal. Our main goal is to help you write for your customers, not for search robots.