How business blogging can help your business

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business blogging

Business blogging is becoming an essential pillar of the marketing mix. That’s why it should be well thought out, planned and executed. The haphazard effort won’t do it. Strategic, informative, customer focused articles are the starting point.

Here are 5 ways blogging can help your business

Draw new customer to your website

Nowadays, before any purchase decision, customers start with an online research for information. They are more likely to be drawn to informative, engaging advice on the subject of their search. When you give them that content on your website, they are more likely to contact you for more advice, a trial offer or a purchase.

This can work for almost any business, big or small. For example, If you own a small clothing store, you can write style advice articles. What if you are a contractor painting houses? write about home painting best practices, and show off your best before and after examples. If you are a doctor, you have a wealth of advice related to your specialty that will attract prospects to your website and eventually turn them into life-long customers. The list goes on. What if you are in business to business? The case is even stronger. Business decision makers tend to go through an extensive research process and rely on online research for their business purchases.

This works for business to consumer industries

If you own a small clothing store, you can write style advice articles. What if you are a contractor painting houses? write about home painting best practices, and show off your best before and after examples. If you are a doctor, you have a wealth of advice related to your specialty that will attract prospects to your website and eventually turn them into life-long customers. The list goes on. What if you are in business to business? The case is even stronger. Business decision makers tend to go through an extensive research process and rely on online research for their business purchases.

And for B2B industries

What if you are in business to business? The case is even stronger for business blogging. Business decision makers tend to go through an extensive research process and rely on online research for their business purchases.

Keep customers on your website

When you offer informative, entertaining content on a regular basis, you give your customers reason to keep coming back to your website, which is the very first step on the road to building a lasting relationship with your customers. Having more people on your website means more potential business, more inquiries, opt-ins to your email list, and eventually more sales.

Build a community on your website

Certain businesses attract people seeking immediate answers, like legal services where prospective customers search for advice for a specific issue and once they find and trust you, they may call you for business. On the other hand, other industries can attract people looking for fun and community support. Businesses like food, restaurants, spas and gyms often attract customers that are avid consumers of information related to their passion. Food lovers tend to read food blogs for fun. They are not just looking for a certain recipe. Reading about food makes them feel good. Same goes for health and fitness enthusiasts. So, you need to create interesting content on a regular basis to keep those customers on your site and build your community.

Show off testimonials

Your blog is a great place to post customer testimonials. Post examples of satisfied customers stories. If you are in health and fitness, post before and after photos of your clients. If your business is home remodeling, post before and after photos of your projects. As a graphic designer, post your work and build an online portfolio.

Your blog can be an evergreen source of business

Some blog posts are evergreen, that is they keep attracting customers day after day with no further work on your side. Imagine that. You just write a great post and it keeps working for months or years to come. Sometimes you have to revisit your post and update some facts or links, but the maintenance work is nothing compared to the business impact you can get.

Can you add more reasons why you should add blogging to your marketing arsenal? Please add your comments below.

 

 

 

 

 

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