Is Facebook organic reach one of the main arms of your marketing plan? You are not alone. But I have bad news for you. Facebook organic reach is getting harder and harder. You probably have seen the writing on the wall. According to a 2015 article in Adweek, Facebook organic reach dropped to less than 3%. And the drop continues to increase each year. Starting 2017 businesses are finding it more difficult to reach their fans through their Facebook pages.
The guys at Facebook have a logic explanation. With the tsunami of daily Facebook updates, it is impossible to show everything to users. So the new algorithm filters out a lot of the incoming updates including business pages updates. In return, the algorithm tries to increase updates from friends. This is the essence of Facebook after all. This means that having page likes is not enough anymore. As a matter of fact, the value of likes is declining every year. It is similar to currency depreciation or economic inflation.
While this explanation is logic, it is still a big problem for businesses who built their brands on strong Facebook presence.
So forget about buying page likes. Even spending too much time or money on getting likes is no longer the best use of your resources. But, what can you do to boost your organic Facebook reach against the odds of the new algorithms?
Here are a few strategies to boost facebook organic reach
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